Alpha Xi Delta challenged sororities Pi Beta Phi, Kappa Kappa Gamma and Phi Mu to a denim drive in support of Cotton, Inc.'s campaign, "Cotton. From Blue to Green." From Blue to Green is an initiative that collects denim products for the purpose of recycling them into insulation for homes. Many of the donations go toward insulating homes built by Habitat for Humanity. The Public Relations Student Society of America (PRSSA) was chosen to administer the campaign on the UNL campus during the month of October. Since many Alpha Xi Deltas are leaders in PRSSA, we were able to use the competition as a way to get the Greek community involved with the campaign.
The total fundraising goal for the denim drive is 500 pairs of jeans. Alpha Xi Delta won the sorority competition and donated 105 pairs of denim jeans to Cotton, Inc.!
Thank you for everyone who contributed to this effort!
Xi Love,
Alpha Xi Delta Blogger
1 comment:
wow. This is awesome. I'm friends with Professor Larsen who I know will be pleased you guys did such a great job.
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